Jay-Z has a new album out today called 4:44 and it’s available exclusively on the streaming music service he owns, Tidal. But that’s not the only catch. To hear the album, you need have been a Tidal customer before today or you need to switch your mobile service to Sprint (or be a current Sprint customer).
This is all part of Tidal’s $200 million deal with Sprint and it makes very little sense to me. It’s a nice extra for current Sprint subscribers, but I can’t imagine that many people are going to sign up for Sprint just to hear an album. And Tidal’s gonna get a bunch of pissed-off first-time subscribers who will sign up thinking they’ll have access to the album but, oops!, they actually don’t. Dumb.
Rumor has it the exclusive is only for a week and then it’ll be elsewhere…which seems like a lot of fuss for very little reward.
Tags: business Jay-Z music Sprint Tidalfrom kottke.org http://ift.tt/2s94JCm
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