In partnership with the Institute for the Future, Errol Morris has produced a series of 30-second spots about climate change that star Bob Odenkirk as Admiral Horatio Horntower.
Here’s what Morris had to say about the ads:
I have never had any trouble believing in climate change, global warming, or whatever you want to call it. The scientific evidence is overwhelming. Galileo famously replied to Archbishop Piccolomini (or some other Vatican prelate), “And yet it moves.” Today we could just as well say, “And yet it changes.” But what to do about it? Logic rarely convinces anybody of anything. Climate change has become yet another vehicle for political polarization. If Al Gore said the Earth was round there would be political opposition insisting that the Earth was flat. It’s all so preposterous, so contemptible.
I’ve created nineteen thirty-second spots that profile a character I created: Admiral Horatio Horntower. He’s an admiral of a fleet of one and perhaps the last man on Earth. Hopefully it captures the absurdity and the desperation of our current situation. No pie graphs, no PowerPoint — just a blithering idiot played by one of my favorite actors, Bob Odenkirk.
You can watch all nine of the current spots here.
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