Speculation: Scented Candle Ratings Down Due to Covid-19 Loss of Smell

Speculation: Scented Candle Ratings Down Due to Covid-19 Loss of Smell

05:57

After Terri Nelson noticed people complaining online about a lack of scent from newly purchased scented candles, Kate Petrova analyzed Amazon reviews for candles from the past three years and found a drop in ratings for scented candles beginning in January 2020 (compared to a smaller ratings decline for unscented candles).

graph showing a ratings decline for scented candles since January 2020

The hypothesis is that some of these buyers have lost their sense of smell due to Covid-19 infections and that’s showing up in the ratings.

Tags: COVID-19   Kate Petrova   Terri Nelson   infoviz   medicine   science   smell

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