The official “Cheaters Edition” of Monopoly

11:50

Monopoly Cheaters

Hasbro has come out with an official “Cheaters Edition” of Monopoly (available at Amazon) where popular game cheats like stealing money from the bank, busting out of jail early, and taking a hotel from another player have been added to the gameplay. Fast Company has more on how the game came to be.

“We’ve had this data for years. 50% of all Monopoly players cheat,” says Randy Klimpert, Hasbro’s senior director of design and games development. This fact of life was always something of a running joke within the walls of Hasbro. It became the giggly fodder of proposed ad campaigns. Employees got a kick out of listening to the messages left on its holiday helpline, established in 2016, to help families settle disputes in their games and address accusations of creative cheating. “We were literally sitting around thinking, ‘what would really corrupt Monopoly?’ And someone said, ‘what if we cheated?’”

“Our senior marketer… you could see him mulling it,” Klimpert continues. “Monopoly… cheaters… Cheater Edition!” Hasbro instantly had the hook for a new game. But how do you make a game for cheaters that’s still sensical and fun?

Tags: Monopoly   games

from kottke.org https://ift.tt/2kr5Tqt
via IFTTT

Share this

Related Posts

Previous
Next Post »