Over the weekend, Childish Gambino (aka Donald Glover) released a video for his new song, This is America. If you watch it — and you should if you haven’t, even though it isn’t the most Monday morning thing in the world — please know there’s some upsetting scenes…which is the whole point. There’s a lot going on in the video (here’s one thread by LK that explains some of the imagery), but the aspect that jumped out to me is white America’s exuberant acceptance (and co-option) of African American culture and entertainment — hip hop, rap, NBA, movies, TV (like Glover’s own Atlanta), social media memetics — while turning a blind eye to racial injustice and violence inflicted upon black America. As Jon Spence succinctly noted on Twitter:
Tags: Childish Gambino Donald Glover music videoThe fact that Childish Gambino’s “This is America” tackles police brutality, gun violence, media misdirection, and the use of African Americans as a brand shield, all while dancing in Jim Crow-style caricature, shows a transcendence of mere performance and demands attention.
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