Join cheesemonger Anne Saxelby as she shows us how to cut, serve, store, and accompany more than two dozen cheeses that cover the entire spectrum of cheese-dom, from Parmigiano-Reggiano to Cheddar to Roquefort to Burrata. This video is like a private cooking class with a very thoughtful & knowledgable host — and it made me incredibly hungry. A good pairing might be Saxelby’s recent book, The New Rules of Cheese.
But….. at the first mention of the word “fridge”, I could not help but think of this classic interview with French marketing consultant Clotaire Rapaille: In America, the Cheese Is Dead.
Tags: Anne Saxelby cheese food how to videoFor example, if I know that in America the cheese is dead, which means is pasteurized, which means legally dead and scientifically dead, and we don’t want any cheese that is alive, then I have to put that up front. I have to say this cheese is safe, is pasteurized, is wrapped up in plastic. I know that plastic is a body bag. You can put it in the fridge. I know the fridge is the morgue; that’s where you put the dead bodies. And so once you know that, this is the way you market cheese in America.
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