In the music video for (You Gotta) Fight for Your Right (To Party!) and in promotional material surrounding the release of the band’s debut album Licensed to Ill, the Beastie Boys’ Mike D wore a chain with a VW emblem around his neck.
In the US and around the world, fans of the band started stealing VW emblems from the fronts of cars on the street and in dealer lots. In the UK, facing down some potential bad publicity, Volkswagen cleverly turned this into a marketing opportunity with this magazine ad:
Using the iconic layout of the groundbreaking “Think Small” and “Lemon” ads and calling their logo a “designer label”, VW offered fans of Beasties a free emblem just for writing into the company and requesting one. Brilliant ad. (via @imperica)
Tags: advertising Beastie Boys crime music Volkswagenfrom kottke.org https://ift.tt/2JPodp8
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