Bill Neil is a movie trailer editor at Buddha Jones and in this video he guides us through a short history of movie trailers — from Dr. Strangelove in the 60s to Neil’s own Nope trailer — and gently picks them apart to show us how they work. I enjoyed hearing all of the vocabulary for the techniques that they use: rug pull, bumper, diegetic, rise, and signature sound (aka leitmotif).
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