Helvetica Now

07:10

Monotype has introduced a new version of the Helvetica typeface called Helvetica Now.

Helvetica Now is a new chapter in the story of perhaps the best-known typeface of all time. Available in three optical sizes-Micro, Text, and Display-every character in Helvetica Now has been redrawn and refit; with a variety of useful alternates added. It has everything we love about Helvetica and everything we need for typography today. This is not a revival. This is not a restoration.

This is a statement.

Typographer Erik Spiekermann says:

This is the typeface Max Miedinger and Eduard Hoffmann would have designed back in 1957 if they had known about offset printing, small screens, browsers, digital design tools and UI designers.

Tags: design   Erik Spiekermann   typography   video

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