The Extinction Symbol

09:12

Extinction Symbol

With its recent use by the participants in the Extinction Rebellion, the extinction symbol has become much more widely known, on its way to becoming the peace symbol of the climate movement.

The symbol above represents extinction. The circle signifies the planet, while the hourglass inside serves as a warning that time is rapidly running out for many species. The world is currently undergoing a mass extinction event, and this symbol is intended to help raise awareness of the urgent need for change in order to address this crisis. Estimates are that somewhere between 30,000 and 140,000 species are becoming extinct every year in what scientists have named the Holocene, or Sixth Mass Extinction. This ongoing process of destruction is being caused by the impact of human activity. Within the next few decades approximately 50% of all species that now exist will have become extinct. Such a catastrophic loss of biodiversity is highly likely to cause widespread ecosystem collapse and consequently render the planet uninhabitable for humans.

The symbol and a stencil template are available for download “for non-commercial purposes”.

There’s a disclaimer at the bottom of the page about merchandise, which reads in part:

No extinction symbol merchandise exists, and it never will do. The free use of the extinction symbol by individuals in their personal artwork or other forms of expression is strongly welcomed and encouraged, but any form of commercial use of the symbol is completely against its ethos and should therefore be refrained from. To reiterate, please do not use the symbol on any items that will be sold, or for any other fundraising purposes. There are no exceptions to this policy.

Here’s the thing: I want a t-shirt with the extinction symbol on it so I can signify my support (in a small way) for climate justice. If I’m reading this correctly, I can make a t-shirt for myself but not have one made for me? Or can I have a single print-on-demand shirt made for me at cost? Making my own shirt (I’d need to buy a bunch of single-use supplies) or getting a one-off printed doesn’t seem very climate-friendly at all. How about taking orders from other interested folks (like you all) and selling the shirts at cost? That seems much more climate-friendly but also firmly against the symbol maker’s strict policy.

I think we’re bumping up against an inconvenient truth about capitalism here: it is sometimes (or perhaps even often) the most efficient and least wasteful way to produce something because it’s actually a deeply collectivist endeavor. Let’s say you’re holding a climate protest, 100,000 people are coming, and those people want to bring shirts or signs or other protest equipment to the protest to “advertise” their displeasure to those watching, near and far. Is it more climate friendly for all those people to individually buy supplies and each produce their own things or would it be better to rely on a organization whose sole purpose is to produce protest supplies (using carbon-free energy and materials) and pay them more than the cost of the supplies so they can provide their employees a living wage and even advertise their services a little so they can actually remain in the protest supplies business and take even more advantage of economies of scale to keep prices down? Run it as a non-profit if you’d like. That seems far less wasteful to me than people buying one-off supplies, even on a group basis.

You might interject here that producing anything that uses any natural resources for such a protest is wasteful and unethical. I think that’s a fair point! What’s the ROI for protest materials? Is it wasteful to spend a little CO2 now to possibly save a bunch of CO2 in the future or is it smart? Gah, all I want is a shirt to express myself! Are there any simple and ethical solutions in a world that’s so densely networked and interconnected?

Tags: business   design   global warming   logos

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